Skydkitai Logo Design As Branding Of Cactus And Suculent Cultivation Smes In North Sumatra

Abstract

Micro, Small, Medium Enterprises or what is called MSMEs is a productive business owned by individuals or business entities with certain criteria (Law No.20 of 2008) which is intended to create new jobs. in this case SkyDkitai is one of them. SkyDkitai is a micro business engaged in cultivation that sells various types of Cactus and Sekulen starting from ordinary to Premium types located on Jalan Jamin Ginting, Medan Tuntungan sub-district, Medan City. However, these MSMEs often lack identity as an identifier to the public like SkyDkitai. The lack of identity on SkyDkitai makes its existence unnoticed in the community despite the existence of a large market for Cactus and Sekulen in the people of North Sumatra