GAGAS

Construction of the Meaning of the Peusijuek Tradition in Acehnese Society

fahzurrahman — 2024-08-04

This paper answers the question of how the meaning of the Peusijuek tradition is constructed in Acehnese culture. Two important things that will support this thesis are how Islamic and Acehnese thought and culture are combined into one formulated in one way. Therefore, the process, form and philosophical meaning of the Peusijuek tradition in Acehnese culture will be discussed in this paper. The results of this study indicate that the Peusijuek tradition is one of the relics of Hindu Culture in Aceh. According to historical records, the implementation of the Peusijuek tradition before the entry of Islam still used certain mantras and prayers. However, since the entry and development of Islam in Aceh, the Peusijuek tradition has changed by incorporating Islamic teachings in it, such as prayer, prayer, and other Islamic teachings. That is why the Peusijuek tradition in Aceh can still survive today. In its implementation, the Peusijuek tradition is carried out by religious leaders and Acehnese elders, such as ulama, tengku, ustadz and ustadzah. This is done because the Peusijuek tradition is considered a sacred procession of the Acehnese people. The practice of the Peusijuek tradition in Aceh is carried out in religious and cultural activities, such as performing the pilgrimage, marriage, circumcision, prayer, arena, buying a new vehicle, and so on. The purpose of this Peusijuek tradition is to invoke the satisfaction, peace, happiness, and glory of the guests.

Design of Brand Identity as a Promotional Media for Al-Adawiyah Bakery and CakeLocated in Patumbak Street

Lutfiyah Annisa — 2024-08-04

Micro, small and medium enterprises or MSMEs are businesses run by individuals, households, or small-sized enterprises. The classification of MSMEs is usually carried out with the limitations of turnover per year, the amount of wealth or assets, and the number of employees.Micro, Small and Medium Enterprises (MSMEs) are one of the important economic actors in Indonesia. Of the various kinds of MSME entrepreneurs, only a few or a few have identities, and do not have logos such as those found at the Al-Adawiyah Bakery, owner Supra Yudi, which is located on Jalan Patumbak Ujung, Market 7 Deli Serdang. The Al-Adawiyah Bakery business has been established since 2011, has five branches but still not many people know because it does not have strong branding. Alternative sketches by creating a visual identity through elements related to the bakery such as bread, pastry, cream, cupcake, chef's hat. The creation of brand identity is adjusted by the characteristics of the store which includes packaging, employee shirts, dominant design design with brown, green, gray and pink colors.

Designing an Infographic Based on a 2D Animation Video entitled Ecosystem in 105269 Sei Beras Sekata State Elementary School Children, Sunggal District

Elapita Br Ginting — 2024-08-04

This research was motivated by an infographic learning media based on 2D animation videos for 5th grade students of SD Negeri 105269 Sei Beras Sekata, Sunggal District. This learning media was developed to help students understand the concept of ecosystems, including abiotic and biotic components and their interactions which are very useful in explaining ecosystem materials. With the 2D animated video-based infographic, students can more easily understand the material and motivation in learning. The purpose of this research is to produce learning media using 2D animated infographics, and evaluate the effectiveness and influence of 2D animation video-based infographic media. Research Methods using MDLC (Multimedia Development Life Cycle) This research approach is a qualitative descriptive approach. Data collection was used for observation, interviews, literature studies, and questionnaires. In collecting questionnaire data, questionnaires were used through the validation of media experts and the validation of material experts as well as making pre tests and post tests to 10 students in grade V of SD Negeri 105269 Sei Beras Sekata, Sunggal District. The results of this study show that the infographic animation video-based learning media in the ecosystem introduction material has feasible criteria based on the results of the media expert validation questionnaire with a feasibility percentage of 75%. And the validation of material experts with a percentage of 97.5% has very feasible criteria. Meanwhile, the pretest and post test showed an increase in student learning outcomes and infographic animation learning videos could be used as a means of support other than conventional media

Making A Pop Up Book Animation Video About Asean Countries For Elementary School Children

Gustrinita Gratia — 2024-08-04

This research is motivated by the importance of multicultural understanding for Indonesia's younger generation, especially about the existence of allied countries and the limitations of learning media for grade VI students of SDN 122350 Pematangsiantar on ASEAN introduction material. The purpose of this research is to create innovative learning media with the support of technology and digital media and determine its effectiveness on students' knowledge of ASEAN introduction material. The research method used is MDLC. Data collection was obtained by filling out a media expert validation questionnaire by one expert, as well as filling out a pretest and posttest questionnaire by 35 grade VI students of SDN 122350 Pematangsiantar. The results of this study indicate that the pop up book animated video learning media on the material of introducing ASEAN member countries can increase students knowledge and learning outcomes based on the comparison of students average scores at the time of the pretest which only scored 38.4 to 70.6 at the time of the posttest.

Philosophical Meaning of the Youth Communication Agency Logo Indonesian Mosque Youth (BKPRMI)

Januar Ivan — 2024-08-04

A logo is a visual identification of a company, organization, product or food brand. The logo must certainly have a philosophical meaning that is owned from each element so that it can be understood like the BKPRMI logo. BKPRMI is the Indonesian Mosque Youth Communication Agency which is an organization of mosque youth da'wah cadres throughout Indonesia. Associated with BKPRMI certainly has a logo and philosophy of each element. The method used in explaining the philosophy of the BKPRMI logo with data collection, observation, and understanding the vision and mission of the BKPRMI logo. Then explained in detail the understanding of the logo from each element. The result of the meaning of the BKPRMI logo philosophy so that it can be understood in depth the meaning and meaning of the BKPRMI logo.

Mossis Logo Branding Design As A Media For Promotion Of Micro Small To Medium Enterprises In The Muhammadiyah University Area Of North Sumatra

Rahmi Mutmainnah — 2024-08-04

Street food business competitors are in great demand by many MSMEs in Indonesia, especially snacks originating from South Korea, one of which is corndog snacks, corndog snacks are also in great demand among young people to adults, especially young people who like Korean culture. From the virality of this food, many MSMEs sell this food, especially the Mossis (Mozzarella Sausage) MSME. Mossis or kepanajangan from Mozarella sausage is a culinary business that is on the side of the road or the viral word is street food, behind this Mossis UMKM there is an owner who started his business in his 30s and does not forget the owner's name is Sofiana. This business is located on Muchtar Basri Street and in the area of the North Sumatra Muhammdiyah University, which makes its competitiveness even greater because it competes with college students who have a high trading spirit. However, slowly the turnover of this Mossis MSME slowly began to decline because this business was run only through an offline sales system and did not have other branches, not only that, the branding in the Mossis business did not look good in terms of packaging and logo, in the previous Mossis packaging only used mica and sterofoam media, there was not a hint of personal branding that he put in the Mossis packaging. Therefore, this business really needs personal branding to improve the logo design packaging design and add most of the visual elements in the brand identity of Mossis UMKM

Visual Identity Redesign of "Kupiinang" Coffee Shop To Increase Brand Awareness

Muhammad Ramadani — 2024-08-04

Kupiinang is one of the coffee shops located in Medan. Kupiinang was established on February 02, 2020, but 8 months before the establishment of the Coffee Shop, the Owner had been selling coffee powder sold from friend to friend. Based on the results of Pengkarya's analysis and interview with the business owner, the Coffee Shop logo is in the form of 3 sloping lines like an arrangement of books which according to the owner can also be seen as a traditional Batak house, namely Rumah Bolon. So that the author feels that the logo does not describe Kupiinang's identity and until now the people who know Kupiinang are also still limited because they only know Kupiinang from friends to friends.Therefore, it is necessary to redesign the Visual Identity of Kupiinang Coffee Shop, which is an effort to update the existing Kupiinang brand by not ignoring the original purpose of Kupiinang to increase Brand Awareness by changing into a classic concept and other elements that can reflect Kupiinang coffee shop so that it will be easily remembered and understood by the public, and can increase Kupiinang's competitiveness in the future, but still related to the early history of Kupiinang coffee shop itself.

Designing Public Service Advertisements For The Dangers Of Smartphone Radiation In Early Childhood In The Form Of Motion Graphic

Prasetya Pancatri Ayuda — 2024-08-04

This public service announcement aims to raise public awareness, especially parents, about the dangers of smartphone radiation in early childhood. Radiation produced by smartphones can have a negative impact on children's health. In this advertisement, using qualitative data collection methods where the author conducts field observations and direct interview tests. The motion graphic technique in this advertisement will use several combinations to illustrate the dangers of smartphone radiation on children. Where the creation of objects and characters uses adobe illustrator software and for the movement of objects and characters using adobe aftter effect software. This ad will show a picture of the world of developing technology. The ad will illustrate how radiation is emitted by smartphones and also highlight some of the negative effects that children may experience due to exposure to smartphone radiation, such as blurred vision, brain tumors, and headaches. In addition, the ad will emphasize the importance of parents' role in supervising children's use of smartphones. The ad will convey the message that parents should set a good example by limiting their own smartphone use and teaching children about smartphone use. By combining interesting visual elements and a clear message, this motion graphic advertisement aims to convey an important message to the public about the dangers of smartphone radiation in early childhood

Skydkitai Logo Design As Branding Of Cactus And Suculent Cultivation Smes In North Sumatra

Hosea Andreas — 2024-08-04

Micro, Small, Medium Enterprises or what is called MSMEs is a productive business owned by individuals or business entities with certain criteria (Law No.20 of 2008) which is intended to create new jobs. in this case SkyDkitai is one of them. SkyDkitai is a micro business engaged in cultivation that sells various types of Cactus and Sekulen starting from ordinary to Premium types located on Jalan Jamin Ginting, Medan Tuntungan sub-district, Medan City. However, these MSMEs often lack identity as an identifier to the public like SkyDkitai. The lack of identity on SkyDkitai makes its existence unnoticed in the community despite the existence of a large market for Cactus and Sekulen in the people of North Sumatra

Visual Brand Identity Design as a Container to Introduce and Expand Ansa Collection in the Marketplace

Mohammad Fikri Ansari — 2024-08-04

This journal aims to evaluate the effectiveness of rebranding through logos in improving the reputation and competitiveness of Ansa Collection MSMEs. Ansa Collection is one of the MSMEs engaged in houseware located in Medan, North Sumatra. This MSME was founded on June 18, 2022 by a student who wanted to become a successful young entrepreneur. Ansa Collection has sold a variety of houseware products at affordable prices, but at this time it is still unable to reach the desired sales target. Therefore, Ansa Collection wants to do a rebranding process by creating a logo as a brand visual identity. The problem limitation in this report is on the logo creation process and its application in Ansa Collection branding. The purpose of this journal is to evaluate the effectiveness of rebranding through logos in improving the reputation and competitiveness of Ansa Collection MSMEs. The benefit of this journal is that it can provide input and recommendations for other MSMEs who want to rebrand by creating a logo as a visual brand identity.