Design of Brand Identity as a Promotional Media for Al-Adawiyah Bakery and CakeLocated in Patumbak Street

Abstract

Micro, small and medium enterprises or MSMEs are businesses run by individuals, households, or small-sized enterprises. The classification of MSMEs is usually carried out with the limitations of turnover per year, the amount of wealth or assets, and the number of employees.Micro, Small and Medium Enterprises (MSMEs) are one of the important economic actors in Indonesia. Of the various kinds of MSME entrepreneurs, only a few or a few have identities, and do not have logos such as those found at the Al-Adawiyah Bakery, owner Supra Yudi, which is located on Jalan Patumbak Ujung, Market 7 Deli Serdang. The Al-Adawiyah Bakery business has been established since 2011, has five branches but still not many people know because it does not have strong branding. Alternative sketches by creating a visual identity through elements related to the bakery such as bread, pastry, cream, cupcake, chef's hat. The creation of brand identity is adjusted by the characteristics of the store which includes packaging, employee shirts, dominant design design with brown, green, gray and pink colors.