Pembinaan Pengembangan Produk Makanan Menggunakan Bahan Kearifan Lokal

Authors

  • Arsyad Sumantika Universitas Putera Batam
  • Ganda Sirait Universitas Putera Batam

Keywords:

Pembinaan, Produk Perkembangan, Usaha Rumah Tangga

Abstract

One of the obstacles in home businesses is not only related to product quality which is not uniform, but also in the aspect of product development. Household businesses in the Tembesi area are one area whose residents have many businesses, especially in the food sector, but are constrained in terms of quality and development. The aim of this community service is to help businesses in the Tembesi environment to carry out innovation and business development in accordance with standardization in order to create uniformity and product quality. The method used by the lecturer service team is to provide guidance and counseling to business actors in the Tembesi area. The extension material is divided into 3 categories, namely idea alignment, product innovation, and profit and loss calculations. Based on the results of the coaching, there are points that need to be considered, namely: (1) Partners feel that they are quite helped in terms of coaching, (2) Partners have a desire to improve product quality, and (3) Partners have better financial management. However, there are obstacles that must be considered, such as: (1) Not all partners agree because they still adhere to conventional principles, (2) Partners do not want to take risks because their business is already quite profitable for them. Based on this, the lecturer service team needs to further develop and carry out counseling in stages so that the program proposed by the service team can run optimally.

 

Author Biographies

Arsyad Sumantika, Universitas Putera Batam

Program Studi Teknik Industri

Ganda Sirait, Universitas Putera Batam

Program Studi Teknik Industri

References

Raharja SJ, Natari SU. PENGEMBANGAN USAHA UMKM DI MASA PANDEMI MELALUI OPTIMALISASI PENGGUNAAN DAN PENGELOLAAN MEDIA DIGITAL. Kumawula: Jurnal Pengabdian Kepada Masyarakat. 2021 May 5;4(1):108.

Rudiana R, Sutisna J, Afifah DF. PENGEMBANGAN KEWIRAUSAHAAN PRODUK MAKANAN BERBASIS POTENSI LOKAL DI DESA CILEMBU SUMEDANG. Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat. 2022 Aug 7;3(2):65.

Dewi Puspa Arum, Siti Nurhaliza, Betaria Novila Ananda Putri, Fatima Azrina Pramesthi, Dini Hiqmatul Hayati, Muhammad Handito Perwira Negara, et al. Pengembangan Produk Branding Sebagai Penguatan Dalam Pemasaran Rumah Produksi Jamur Pada Paimo Farm. Jurnal Informasi Pengabdian Masyarakat. 2023 May 28;1(2):134–46.

Diyah Lestari H, Pujiastuti R, Ekonomi dan Bisnis F, Wijayakusuma Purwokerto Kampus UNWIKU Jalan Beji Karangsalam Purwokerto U, Kunci K. PENGEMBANGAN PRODUK SEBAGAI UPAYA MENINGKATKAN HASIL PRODUKSI UMKM. 2022; Available from: https://wikuacitya.unwiku.ac.id/

Habibi NS, Fitrianti RN, Efendi J, Kasanova R. PENGEMBANGAN PEMASARAN PRODUK UMKM DI DESA LARANGAN TOKOL JAWA TIMUR. JMM (Jurnal Masyarakat Mandiri). 2022 Jun 24;6(3):2275.

Delvika Y. Analisis Kualitas Produk Rumah Tangga Dengan Metode Quality Function Deployment (QFD) Pada PT. ABC. Vol. 4, Junal Ilmiah Teknik Industri Prima. 2020.

Bastian DA. Analisa Pengaruh Citra Merek (Brand Image) dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) ADES PT. Ades Alfindo Putra Setia. Vol. 2, Jurnal Manajemen Pemasaran Petra. 2014.

Komariyah S, Fajri H, Alham F, Syarief Thayeb J, Langsa Lama K, Langsa K. PENGEMBANGAN DAN PEMASARAN PRODUK PADA INDUSTRI RUMAH TANGGA (IRT) RENGGINANG DI GAMPONG SUKAJADI KEBUN IRENG, LANGSA LAMA. 2023;7(1).

Herwanto D, Nugraha B, Hamdani H, Galang Gemilang Putra C. PEMBERDAYAAN STRATEGI UMKM MELALUI PENGABDIAN KEPADA MASYARAKAT DENGAN PENDEKATAN ANALISIS SWOT. 2021;5(1).

Yuliani R. Pingkatan Penjualan Melalui Inovasi Kemasan dan Label pada UMKM. 2020.

Published

2024-01-12

How to Cite

Sumantika, A., & Sirait, G. (2024). Pembinaan Pengembangan Produk Makanan Menggunakan Bahan Kearifan Lokal. Jurnal Pengabdian Cendikia Nusantara, 1(2), 83–88. Retrieved from https://www.ejournal.ybpindo.or.id/index.php/pcn/article/view/58